For a long time the FPV site looked more like a literary mood board than a product page. It was atmospheric and distinctive — but it never quite answered the first question a visitor asks: what is this, and why does it run on my computer?
The rebrand starts from one sentence, and everything else follows it: FPV is a free, open-source desktop app for interactive stories with local AI. You decide what you do, say or change; a local narrator continues the story and the world remembers.
Worldlines
The visual system is built from a single motif: the story line. A decision creates a branch. A checkpoint creates a node. Memory connects distant moments, and Story State preserves the reality those moments made.
That is why the fork symbol is the new logo, and why the same thin lines run through the hero, the forks section and the social cards. The identity is derived from how the product actually works, not from generic science-fiction decoration.
One accent, used carefully
The palette is near-black with warm paper and a single bright green used only for action: buttons, branch nodes, active states, the words you select. It is a color for “this is where you act”, not a gradient to fill empty space.
Typography follows the same rule. Geist does most of the work; the serif appears at moments of narrative intensity, where a sentence is doing something the interface cannot.
Built to be found
The site ships structured data, an llms.txt for AI assistants, a sitemap, canonical URLs and explicit access for AI crawlers. The goal is simple: when someone asks a machine “what is FPV”, the answer comes back clear and correct.